The watch case is the single most visible component on a timepiece — and the one where cheap tooling shows up the fastest. Parting lines in the wrong place, sink marks on a polished surface, lug widths that don't quite match the strap: these are all signs of a case manufacturer who cut corners somewhere.
As a watch case manufacturer based in Greater Noida, we get asked the same handful of questions by new buyers every month. This post covers them honestly.
Round, square or tonneau?
Profile choice drives tooling cost more than almost anything else. Round cases are the cheapest to tool because the mould is symmetrical and the cavity is easier to polish. Tonneau and custom shapes carry a 30–60% tooling premium because the cavity must be hand-finished on the flats.
Material options
- ABS — the workhorse. Easy to chrome-plate, light, cheap. Good for fashion and promotional watches.
- Polycarbonate (PC) — tougher than ABS, better impact resistance, slightly harder to polish.
- Zinc alloy — heavier, feels premium, takes high-end finishes like PVD. Tooled differently (die-casting, not injection moulding).
- Stainless steel — we partner with a CNC shop for SS cases; our role is the moulded inner rings and fitment components.
Tolerances and fit
Case diameter tolerance should hold ±0.08 mm on a production run. Tighter than that and you're paying for accuracy you won't notice; looser than that and you start seeing strap fitment issues. We work with watch assemblers across Delhi NCR and our cases snap into their movement holders without pairing issues.
Plating and finish
Chrome, matte, brushed, two-tone, PVD — we handle the moulding and partner with a dedicated electroplating unit for the cosmetic finish. Plating thickness on our case top rings is 3–5 µm, corrosion tested for 24-hour salt-spray.
MOQ and tooling ownership
Minimum order is 1,000 pieces for a new tool. The mould is yours — paid for with the first invoice, stored on our floor if you run recurring batches with us. No hostage fees, no "tooling deposit" you never see back.
Lead time from drawing to first shot
A standard round case with a new mould: 6–8 weeks from approved drawing to first-article samples. Repeat orders: 10–21 working days depending on finish complexity.
Browse our full product catalogue, or send us a drawing and we'll quote within one working day.
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Related pages
- arrow_forward Watch Cases
- arrow_forward Watch Case Top Rings
- arrow_forward Die & Mould Making